The MVP Workshop
One of the most critical yet misunderstood Lean Startup principles is the Minimum Viable Product. This workshop is for product managers and owners who wish to be strategic and tactical with MVPs that fit an agile culture of continuous development, experimentation, and learning. Workshop attendees learn and practice building MVPs that reduce waste, build a shared team understanding, and create a path for successful innovation.
- MVP definition and confusion
Why MVPs work
Keys to effective MVPs:
13 types of MVPs
Exercise 1: Designing an MVP
Assumptions about problem, market, & product
Metrics and KPIs
What can go wrong
Planning an MVP experiment
Exercise 2: The Concierge MVP
Define a problem
Ideate a solution
Plan a manual way to provide value
The Concierge MVP board
Experimentation cycles and culture
The MVP threshold
Exercise 3: Fake doors
The button to nowhere
Serving an MVP to customers
Why asking “would you pay for it?” is bad and actually asking for payment is great
Tracking MVP feedback:
When MVP is introduced
Would Google do it?
What's your MVP?
Wrap up and Q&A
Who is the workshop for?
People involved in product development (designers, developers, engineers, product managers, product owners, startup founders, entrepreneurs, intrapreneurs)
Organizations interested in, intrigued by, or passionate about Lean Startup or Agile development
- Organizations and teams that would like more structure and process around their experimentation, validated learning, and customer development.
Workshop attendees will receive a complimentary copy of Tomer's book, Validating Product Ideas.
Above: Eric Ries talks briefly about MVP.
- A stable wi-fi connection for all attendees and instructor.
A great set of speakers to which I can hook my Macbook Air. The workshop introduces several videos and we will need an excellent sound system.
- A room organized in group seating. Each group is 4-6 people. Here is an example for a space and setup that works well:
- Office equipment based on this list (notice that some items would need to be purchased in larger numbers based on the number of attendees): http://amzn.com/lm/R1TONZEMTCAH2S
- Free wall (or window) space to hang deliverables (at least 6'x6' or 2x2m per group). Here is an example of what we do during the workshop:
About The Facilitator
Tomer is Head of User Experience at WeWork in New York City leading a team that designs work and living spaces, communities, and services around the world. Formerly a senior user experience researcher at Google Search, Tomer is the author of the book, Validating Product Ideas through Lean User Research (2016) and author of, It’s Our Research: Getting stakeholder buy-in for user experience research projects (2012). He founded and led The Israeli Chapter of the User Experience Professionals’ Association and has been preaching and teaching UX at Google’s LaunchPad program, a bootcamp for early-stage startups around the world, in conferences, and atTreehouse and General Assembly. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University in Waltham, MA. He is @tsharon on Twitter and Instagram.