Image credit:  Brian Pagán .

Image credit: Brian Pagán.

The MVP Workshop

One of the most critical yet misunderstood Lean Startup principles is the Minimum Viable Product. This workshop is for product managers and owners who wish to be strategic and tactical with MVPs that fit an agile culture of continuous development, experimentation, and learning. Workshop attendees learn and practice building MVPs that reduce waste, build a shared team understanding, and create a path for successful innovation.


Workshop outline

  • MVP definition and confusion
  • Why MVPs work

  • Keys to effective MVPs:

    • Continuous development

    • Shared understanding

    • Humility

  • 13 types of MVPs

  • Exercise 1: Designing an MVP

    • Assumptions about problem, market, & product

    • Experiment design

    • Metrics and KPIs

  • What can go wrong

  • Planning an MVP experiment

  • Exercise 2: The Concierge MVP

    • Define a problem

    • Ideate a solution

    • Plan a manual way to provide value

    • The Concierge MVP board

  • Experimentation cycles and culture

  • The MVP threshold

  • Exercise 3: Fake doors

    • Landing page

    • The button to nowhere

    • 404 testing

  • Serving an MVP to customers

  • Why asking “would you pay for it?” is bad and actually asking for payment is great

  • Tracking MVP feedback:

    • When MVP is introduced

    • First impression

    • First interaction

    • First problem

    • First delight

    • Requests

    • Complaints

  • Would Google do it?

  • What's your MVP?

  • Wrap up and Q&A

MVP illustrations by  Calvin C. Chan , ( @calvincchan ), UX designer, Hong Kong.

MVP illustrations by Calvin C. Chan, (@calvincchan), UX designer, Hong Kong.


Who is the workshop for? 

  • People involved in product development (designers, developers, engineers, product managers, product owners, startup founders, entrepreneurs, intrapreneurs)

  • Organizations interested in, intrigued by, or passionate about Lean Startup or Agile development

  • Organizations and teams that would like more structure and process around their experimentation, validated learning, and customer development.

Workshop attendees will receive a complimentary copy of Tomer's book, Validating Product Ideas.

Above: Eric Ries talks briefly about MVP.

Required equipment

  •  A stable wi-fi connection for all attendees and instructor.
  • A great set of speakers to which I can hook my Macbook Air. The workshop introduces several videos and we will need an excellent sound system.

  • A room organized in group seating. Each group is 4-6 people. Here is an example for a space and setup that works well:
  • Office equipment based on this list (notice that some items would need to be purchased in larger numbers based on the number of attendees):
  • Free wall (or window) space to hang deliverables (at least 6'x6' or 2x2m per group). Here is an example of what we do during the workshop:
Screen Shot 2014-12-04 at 5.06.45 PM.png


About The Facilitator

Tomer is Head of User Experience at WeWork in New York City leading a team that designs work and living spaces, communities, and services around the world. Formerly a senior user experience researcher at Google Search, Tomer is the author of the book, Validating Product Ideas through Lean User Research (2016) and author of, It’s Our Research: Getting stakeholder buy-in for user experience research projects (2012). He founded and led The Israeli Chapter of the User Experience Professionals’ Association and has been preaching and teaching UX at Google’s LaunchPad program, a bootcamp for early-stage startups around the world, in conferences, and atTreehouse and General Assembly. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University in Waltham, MA. He is @tsharon on Twitter and Instagram.